Unmarketing, A Breath of Fresh Air in Big Sky Country

The BBC has an excellent short article on the success Montana has at reducing the number of meth users.  The man with the plan was a software millionaire who described it thusly:

“We viewed it as a consumer product, researched it as a consumer product and marketed it… or un-marketed it as a consumer product.”

I love that term, “un-marketing.”  They didn’t step up seizures, searches, on penalties.  Instead they showed people that doing meth was a damn-fool idea.  And low and behold, people stopped doing something that would kill them.  We could un-market a lot of things, and we’d be much better off.  Instead of telling the people of poorer sections of LA that they can’t have fast food, we could un-market fast food.  Show the people that healthy food is cheaper and tastier, and watch what they do.

Good on you, Montana.

Posted in Misc.
Tags: War on Drugs