Unmarketing, A Breath of Fresh Air in Big Sky Country
The BBC has an excellent short article on the success Montana has at reducing the number of meth users. The man with the plan was a software millionaire who described it thusly:
“We viewed it as a consumer product, researched it as a consumer product and marketed it… or un-marketed it as a consumer product.”
I love that term, “un-marketing.” They didn’t step up seizures, searches, on penalties. Instead they showed people that doing meth was a damn-fool idea. And low and behold, people stopped doing something that would kill them. We could un-market a lot of things, and we’d … Continue Reading